CVS Beauty Mark Case Study

Beauty standards are impossible. It’s no secret that women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. The Beauty Mark is a public commitment to ensuring beauty marketing in CVS’ stores and…

CVS Beauty Mark Case Study

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Beauty standards are impossible. It’s no secret that women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. The Beauty Mark is a public commitment to ensuring beauty marketing in CVS’ stores and online is as transparent as possible.Not airbrushed, slimmed or shaped to be “perfect.”

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