Part 2: Two more top product trends in health and wellness to consider in your growth strategy.

In this video I discuss two of the top product trends that are relevant across all-parts of the business in health and wellness companies: 1. Stacking and Expansion of Functional Ingredients: Functional ingredients are expanding across the aisles and getting…

Part 2:  Two more top product trends in health and wellness to consider in your growth strategy.

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In this video I discuss two of the top product trends that are relevant across all-parts of the business in health and wellness companies:
1. Stacking and Expansion of Functional Ingredients: Functional ingredients are expanding across the aisles and getting stacked for multiple benefits or claims.
(My dreams of an ice cream that will accelerate my synapse connections and increase muscle mass by lifting the spoon to my mouth are coming soon!)
2. Convenience as the Why – understanding product format and product selection needs to now also be convenience and is an underlying reason for selection (the consumer/customer why).

Has your company applied these two product trends into your growth strategy? What was your Why in actioning the trend? What was your selected action(s) you are excited to share?

Thank you!
#newbusiness #healthwellness #growthstrategy #ingredients #productdevelopment

(Relevant Data Sources: Foodbusinessnews.com – August, 2021; Spins – March 2022; NutraIngredients-usa.com – March 2022; Natural Products Expo event March 2022; GlobalData Trend sights – 2020; https://www.tateandlyle.com/trends-insights)

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