The Campaign had its public launch with the 2010 Downtown San Diego Registry Week from September 19 through September 24, 2010. During that week, volunteer survey teams comprised of 240 people systematically canvassed every part of downtown and counted 1,040 homeless people – 737 of whom participated in a detailed survey that used the 100,000 Homes Campaign’s Vulnerability Index to identify people at high risk of dying if they remain homeless.
The goal of Phase 1 was to end homelessness for 125 people identified during the Downtown San Diego Registry Week over a fifteen month period from September 2010 to December 2011. Fifteen percent, or 146 people, of the downtown street homeless population were housed. Phase 1 was financed primarily with local public resources and in-kind services from the Campaign Coordinator. Dedicated permanent supportive housing, case management and services resources were provided from the City and County of San Diego through Mental Health Systems, Inc. (MHS), the Community Research Foundation (CRF), and the VA.