This presentation was recorded at GOTO Copenhagen 2022. #GOTOcon #GOTOcph
https://gotocph.com

Fabio Pereira – TEDx speaker and author of the book “Digital Nudge” @fabiopereirame

ABSTRACT
35,000! That’s the average number of decisions a person makes every day.

Imagine if you could hack the brain and the mind, this complex decision making systems, leveraging ways to influence yours and anyone’s decisions. Gartner defines “Neurobusiness” as the capability of applying neuroscience insights to improve outcomes in customer and other business decision situations. Have you ever wondered how many digital decisions people make?

The ones we make using technology devices like smartphones, wearables, laptops. The vast majority of our decisions are influenced by cognitive biases, irrational and emotional factors. For decades, scientists have been studying so we can better understand how it is possible not only to predict but also influence decisions through interventions on the environment where decisions are made. Yes, it is possible! And we will teach you the secrets behind decision making.

In this talk, you’ll learn:
• How our decisions are influenced by cognitive biases, irrational and emotional factors
• How to influence decisions through interventions on the environment
• How it may affect you as an individual or organization […]

TIMECODES
00:00 Intro
00:50 Derren Brown: The Push
02:05 35,000 decisions
04:31 3 things in 1 minute
05:58 Psychology
09:05 Digital personalization
14:21 Dan Ariely: Predictable Irrational
19:47 Digital defaults
24:21 Psychology
25:21 Stereotyping
33:11 The power of UX design
33:56 “Anticipatory” shipping
34:58 Seamless experience
39:08 Smart mirror
41:02 60 seconds
43:45 timewellspent.io
47:59 Outro

Read the full abstract here:
https://gotocph.com/2022/sessions/2192

RECOMMENDED BOOKS
Fabio Pereira • Digital Nudge • https://amzn.to/3yhxJu9
Daniel Kahneman • Thinking, Fast and Slow • https://amzn.to/2XmJEtf
Thaler & Sunstein • Nudge • https://amzn.to/3CglrmX
Dan Ariely • Predictably Irrational • https://amzn.to/3lyDBd7
Robert B Cialdini • Influence, New and Expanded • https://amzn.to/3tL8GxB
Cathy O’Neil • Weapons of Math Destruction • https://amzn.to/3EO8Bi7
Nir Eyal • Indistractable • https://amzn.to/3EE3Pn9
Eckhart Tolle • The Power of Now • https://amzn.to/39yjS7r
Linda Rising • Design Patterns in Communications Software • https://amzn.to/2XsxDCg

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#DigitalNudge #Psychology #UX #XD #Behavior #Decisions #DigitalDecisions #35000 #DecoyEffect #IKEAEffect #ThinkingFast #ThinkingSlow #Dataism #Infobesity

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